Employee Engagement and Co-creation

Can you imagine co-creating engagement in your workplace?

Jennifer Rice defines co-creation as: “an open, ongoing collaboration between employees and customers to define and create products, services, experiences, ideas and information.”

Co-creation is often a collaboration between employees and customers. Co-creation is a pathway to fuller employee engagement where the organization, management, and employees work (and play) together to create a full engagement picture on the canvas of work?

James Cherkoff and Johnnie Moore  completed a manifesto on co-creation rules this December at Change This. The “Change This” site is producing extraordinary manifestos on a wide range of very helpful topics.

Apply these 17 rules for co-creation and engagement:

  1. Yes, and
  2. Make an offer
  3. Set the scene
  4. Make your customers look good
  5. Create opportunity
  6. Play
  7. Understand the environment
  8. Work at it
  9. Love the 1%ers
  10. Get vernacular
  11. Make mistakes
  12. Lower barriers
  13. Let the mess show
  14. Share your secrets
  15. Be changed
  16. Show the humanity
  17. There are no rules

Get engaged:

1. Click here to read more about Cherkoff and Moore’s co-creation rules. Determine how you can apply these rules to employee engagement.

2. Select the top 5 rules that have the most leverage to engage everyone in working at creating a co-engaged workplace.

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3 responses to “Employee Engagement and Co-creation

  1. David – what great post! It particularly resonated with me because I take improv classes at Second City. Many of these tips are classic improv rules. I especially love the “yes and”. It works in all contexts (work and personal) and makes for much more appreciative and collaborative relationships. I will be posting at some point about some of the things I do in improv that work well at the office.

    You are up to some great stuff here! Glad we crossed blog paths:)


  2. Eileen,
    I do think improv is a great lens to look at work and working together. My very first post on this blog was inspired by Patricia Madsen’s book Improv Wisdom. I think it is a great improv book. I felt honored that she was the first person to comment on this blog. https://davidzinger.wordpress.com/2006/09/14/welcome-start-anywhere/#comments

  3. If you liked the manifesto is has now been posted as a Wiki that facilitates a co-creation of the author’s thoughts. Check it out at:

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