Monthly Archives: October 2006

Engagement by the numbers

Jack Welch believes the best picture of a company’s well-being comes from, employee engagement, customer satisfaction, and cash flow. By the way, cash flow comes third. Jack believes that employee engagement is perhaps the most telling indicator of competitive advantage.

Here are some statistics from ISR, a Chicago firm that studied engagement of 664,000 employees from 71 companies around the world.

  • 52% difference in one-year performance improvement in operating income between companies with highly engaged employees compared to companies with low engagement.
  • Operating income was up 19.2 percent in high engaged companies versus a decline of 32.7 percent in low engaged companies.
  •  There was a 13.2 percent improvement in net income growth over a one-year period for companies with high employee engagement.
  • There was a 27.8 percent improvement in EPS growth in companies with high engagement.
  • Read more about the research in the October 10th. Chief Executive.

Get Engaged:

  1. What are your engagement numbers?
  2. Do you stand “Tall” like Howard Schultz of Starbucks who was more interested in creating the right work environment for employees than the price of coffee.
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Canada Post: Putting a stamp on engagement

Go Canada(Post) Go

Moya Greene, the President of Canada Post, has made employee engagement a top priority in the corporation.

Since she took the top spot 18 months ago she has engaged in the work of employees –  from delivering mail to sorting parcels. She writes a blog and answers all of the employees questions. I have not seen this internal blog, but I imagine it make engagement a Priority Post.

Moya has also shed some of her own perks including trading in the corporation limousine for a Subaru station wagon and a mini van. She felt her office was too big so she had a meeting room placed in it and would not get the work done until she had a reasonable estimate. And much of her time is spent out of the office connecting with employees.

She has devoted much of her energies to fostering better morale, improved working conditions, and better communication with employees.

Get Engaged:

  1. What stamp have you put on engagement where you work?
  2. If you are a leader how have you demonstrated your commitment to engagement?
  3. If you are a follower how has your leader demonstrated a commitment to your working engagement?

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Write White for Engagement

Micheal Stelzner has written a very informative book on: Writing White Papers: How to Capture Readers and Keep Them Engaged. Not only do we strive to gain workplace engagement and personal engagement we can benefit by learning how to keep readers engaged.  Here is a quote from Micheal on white papers:

We live in a world where thousands of documents are vying for prospects’ time. Writing White Papers will help you cut through and rise above everything, attracting that ideal reader. This is a key challenge: How do you grab eyeballs through words? One of the core premises of the book is capturing readers and keeping them engaged.

I think this book will be a fabulous resource for anyone who is thinking about writing a white paper or anyone who wants to improve how they engage readers with this medium.

To read a sample chapter visit http://www.writingwhitepapers.com/book/Sample-WritingWhitePapers.pdf

Click here to visit Micheal’s White Paper Blog if you want to stay current with his latest thinking and developments on writing white papers.

Look for a powerful white paper on personal and workplace engagement at www.davidzinger.com appearing early in 2007! I will follow Michael’s principles to keep you engaged in the paper on engagement.

Get engaged:

  1. Read Michael’s sample chapter and develop a topic for your own white paper.
  2. Engage in this blog by leaving a comment and creating a dialogue.